Ashaha

Ashaha is a contemporary jewelry brand where creative intuition is guided by the energy of stones. Founded by Oumaima Benharbit, the Maison blends geometric symbolism, Berber cultural heritage, and avant-garde craftsmanship. Iridescent opals, luminous topaz, vivid tourmalines, and unconventional materials like plexiglass are transformed into bold, expressive pieces such as creoles, chokers, and stone rivers—each celebrating the strength and individuality of the modern woman.

The brand draws deep inspiration from the rich Amazigh (Berber) culture of Morocco, one of the world’s oldest civilisations. Berber symbols—triangles for harmony and fertility, snakes for transformation, suns for vitality, ships for life’s journey—infuse the collections with layered meaning and spiritual depth.

Ashaha redefines traditional jewelry codes with designs that embrace both emotion and innovation. At the heart of the brand lies opal, a stone Benharbit sees as a symbol of hope, purity, and spiritual clarity.

Raised in an artistic environment and encouraged by her father, Benharbit studied gemology at GIA. Armed with her diploma and a vision, she launched Ashaha to empower women through jewelry that carries both personal meaning and ancestral wisdom.