W. Rosado

W·ROSADO is a fine jewelry brand founded by Wilfredo Rosado, renowned for blending couture craftsmanship with modern glamour and unbridled creativity. The brand challenges traditional jewelry norms by transforming precious materials into innovative, wearable art. Collaborating with master artisans across France, Italy, and Germany, W·ROSADO has developed a revolutionary, patent-pending fabrication process that epitomizes both innovation and timelessness.

Wilfredo Rosado’s journey began under the mentorship of Andy Warhol, immersing him in New York City’s vibrant art scene alongside figures like Jean-Michel Basquiat and Keith Haring. His career includes roles as Fashion Director at Interview magazine and positions at Giorgio Armani and Versace, where he honed his design sensibilities and deepened his appreciation for artisanal details. In 2011, Rosado launched his eponymous high jewelry collection, quickly becoming a favorite among celebrities such as Gwyneth Paltrow, Julia Roberts, Rihanna, and Mariah Carey.

One of the brand’s notable innovations is the Pearl ID collection, inspired by the resurgence of playful beaded bracelets. Rosado reimagined this concept by collaborating with skilled artisans in Idar-Oberstein, Germany, to delicately carve initials and symbols into exceptional Australian South Sea pearls. These personalized pearls are then adorned with gold and diamond letters crafted by goldsmiths in Valenza, Italy, resulting in luxurious, monogrammed keepsakes that blend wit with craftsmanship.