Yay Fine Jewelry

Founded in 2014 by Julie Terranova, YAY short for « Yay chou helou! », meaning « Wow, how beautiful! » in Lebanese—is a jewelry brand that blends Mediterranean warmth with the creative pulse of Paris. Inspired by her heritage and the desire to create jewelry that moves with the body, Terranova launched YAY to offer fine, sustainable pieces that are both timeless and modern.

Each design is handcrafted in the brand’s Parisian workshop, reflecting a careful balance between tradition and innovation. The result is a distinctive signature style: jewelry that feels refined yet effortless, designed to be worn every day in both classic and unexpected ways.

In October 2024, YAY marks a new chapter with the launch of its first fine jewellery collection in 18k yellow gold. Staying true to its identity, the brand revisits its iconic designs and elevates them with precious materials including sapphires, rubies, and lab-grown diamonds—affirming its commitment to sustainability, quality, and contemporary design.

YAY’s approach to body jewelry remains central to its vision. Whether through stackable rings, delicate necklaces, or pieces designed to be worn in innovative placements, the new collection retains the versatility and playfulness that have defined the brand from the beginning.